Strategically Aligning Customer Service With B2B Business Goals

Now more than ever, customer service plays a critical role in your brand narrative, protecting your company’s reputation, generating new business models, and increasing customer lifetime value. This Harvard Business Review Analytic Services White Paper sponsored by SAP, explores the challenges that service leaders are facing today and discovers the critical capabilities that are needed to transform customer service from an activity to a dynamic process that delivers the outcomes that customers expect.