Integrating Identity and Privacy with Digital Customer Experience: Turning Negatives Into Positives
![](https://www.marketingtechwire.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-01-at-10.09.55-PM.png)
This Aberdeen Knowledge Brief describes how integrating solutions for CIAM and ECPM into the broader context of managing digital CX can be a highly effective way for consumer-facing, online businesses to transform negatives into positives.
![](https://www.marketingtechwire.com/wp-content/uploads/2024/01/SAP-logo-Feb24.png)