Hulu Launches Dynamic Ad Insertion, Hits 20 Million Subscribers

(Source: AdExchanger)┬áHulu also announced updates to its measurement capabilities, including a partnership with Experian to match advertiser CRM data to Hulu data to measure sales lift, a partnership with Polk to measure auto sales lift and partnerships with Nielsen and IRI to close the loop on CPG sales. Hulu is also using Nielsen’s digital