Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Few conversations make marketing leaders more uneasy than defending a martech budget to the CFO. Marketing talks about engagement, MQLs and brand lift. Finance talks about payback periods, cost of capital and margin. When the two sides don’t share a language, technology investments look like discretionary spending, and they’re the first line items cut when […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Peek under the lid at Nissin. Nissin revolutionized food with the invention of Cup Noodles. Now, as a globally recognized company, they rely on packaging design to represent the face of their brand. They recently migrated to Adobe Creative Cloud for teams —and it has doubled their productivity. Find out more.
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The past decade has brought significant changes to the digital realm. An explosion of digital content in all types and formats. A proliferation of mobile devices and mobile media consumption. And the ability of anyone, anywhere to create content and publish it to the web, mobile platforms, and more. This digital transformation is having an […]
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Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate […]
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While the majority of college officials and employers say higher education prepares students for career success, they disagree on the end-purpose of a degree. And the truth is, a diploma is just one piece of a successful employment portfolio. Read The Chronicle of Higher Education’s paper, College to Career, to learn what skills employers expect […]
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To succeed in the workplace and beyond, It’s not enough for students to know how to use technology. They need the skills to express their ideas and complete projects in a visual and digital way. These 21st century skills are called digital literacy — and your students need to be digitally fluent to meet employer’s […]
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Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe. The findings reveal how advanced marketers are in taking an integrated marketing approach and mapping the various marketing channels to the customer journey, which include industry and year-to-year comparison. Interestingly, organisations are making progress, […]
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There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the […]
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In this white paper learn how e-signatures are making workflows easier and more productive than ever before. Learn how e-signatures remove the last barrier between a hybrid paper-to-digital workflow to an all-electronic process, dramatically accelerating closure in any type of transaction that requires a contract—sales, employment and hiring, purchase orders, legal agreements, and more. Download […]
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The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform […]
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In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: Tips to […]
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