Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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Despite the many security risks, organizations are lining up to adopt the bring your own device (BYOD) trend and consumerization. This resource explores the potential security risks of allowing the use of personally-owned devices in the workplace and offers advice on how to mitigate them. View now to learn how you can enjoy the benefits […]
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Everyone is talking about how cloud computing may bring considerable benefits to small and medium-sized businesses (SMBs). It allows even organizations with limited resources to store critical data or leverage considerable computing power without purchasing additional software and hardware. Cloud computing not only reduces overhead costs but also allows SMBs to focus their resources on […]
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