Few conversations make marketing leaders more uneasy than defending a martech budget to the CFO. Marketing talks about engagement, MQLs and brand lift. Finance talks about payback periods, cost of capital and margin. When the two sides don’t share a language, technology investments look like discretionary spending, and they’re the first line items cut when […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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The Network Monitoring and Troubleshooting for Dummies Book introduces you to common network performance management (NPM) issues and give you a new way of looking at solving them. This perspective allows you to see your network from your users’ point of view, namely, the services and applications they use and their experience with them.
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In this whitepaper, analyst firm, Enterprise Strategy Group (ESG), presents an economic value validation study of Riverbed Performance Management solution, Cascade application-aware NPM. ESG interviewed current Riverbed Cascade customers and based on these interviews, developed an economic model that predicts the benefits of deploying a Riverbed Cascade solution.
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Midmarket organizations are transforming their IT infrastructure to better accommodate the needs of the business. Two major pieces of this transformation are virtualization and cloud computing, which rely heavily on network performance to ensure success. However, in many cases, these organizations lack the tools to properly monitor virtualized environments in order to meet SLAs. Riverbed […]
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The growing complexity and abstraction that cloud and virtualization bring makes visibility across the enterprise all that more important. Consequently, any new options and capabilities that can help to shine a light into an otherwise obscured part of the IT architecture are most welcome. In this report EMA reviews Cascade to see how it measures […]
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Find out what IDC and Boston College have to say about enhancing user productivity, reducing application downtime by 67%, and a 6 months ROI. Using Riverbed Cascade to manage exponentially growing application complexity while increasing network uptime.
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Organizations have achieved significant benefit from virtualizing servers and storage environments, and now face the daunting task of deploying new network architectures to keep pace. Riverbed Technology and VMware have joined forces to help address these problems and make it easy to deploy and manage VXLAN overlay networks in highly virtualized data centers. Register to […]
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The enormity of a consolidation effort in a global organization can be daunting, but the rewards are compelling. To get a step in the right direction, download this informative report from Forrester Consulting to find out how organizations are successfully consolidating their environments using advanced WAN optimization solutions along with an updated vocabulary
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Mobile workers move farther from the applications and data they need, yet require faster response times and “always on” availability. At the same time, economic pressures force technology managers to lower hardware costs, drive out redundancy, and reduce overhead. In this report, Taneja Group explores how Riverbed Technology has identified a critical challenge that limits
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The vision of a data center without boundaries has eluded IT professionals to date, though edge-VSI is an innovative architectural approach that takes organizations a step closer. Download this informative white paper to learn everything you need to know about augmenting WAN optimization with edge-VSI and Riverbed Granite™, the industry’s first edge-VSI appliance.
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Software as a Service (SaaS) applications offer great promise and are growing in popularity. But cloud-based infrastructure and services complicate network architecture considerations, which not long ago were limited to a decision between local or centralized.
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