Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Big data promises to manage your complex business to make better decisions. But the technology services that run your business are also complex. This Forrester report helps leaders prepare for IT analytics that turn big data efforts inward to manage the technology services that run your business. Register now to get the full report.
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Citrix offers significant benefits to IT organizations but alters the performance troubleshooting process due to its unique architecture. Breakthrough new technology flips the Citrix performance management paradigm on its head by providing unprecedented end-to-end visibility of user transactions traversing a Citrix server.
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In conducting a survey of more than 150 IT professionals with direct responsibility for business-critical applications, Forrester found that enterprises are supporting corporate objectives of productivity and efficiency, a typical trend in times of economic uncertainty. The survey also revealed that the lack of performance and availability of critical and complex applications had direct and […]
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