Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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If the pandemic taught marketers anything, it’s that business as usual just won’t cut it anymore. As our world faced unprecedented challenges, consumer behaviors shifted dramatically and continually. This means that more than ever, marketers need to be paying attention and ready to adapt to stay relevant to their customers. Here are some top priorities […]
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As the pandemic and its consequences continue to play out, there has never been a more challenging time for brands and consumers alike. The shifting situation in the US over the last few months has created new types of consumers who are resilient, open to change and more importantly, able to move with ease from […]
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The Age of Data Intelligence The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source of information that might help gain insight […]
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