Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
Read →
Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
Read →
Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
Read →
Analytics can be a powerful tool, so now is a great time to learn more about web metrics. Use this guide to understand the basics of what web analytics are and why they’re important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit […]
Read →
As the backbone of web security, secure sockets layer (SSL) technology is a must for securing sensitive data passing over the Internet — whether that’s e-commerce traffic, remote access to internal servers, or other secure communications. Usually, one SSL certificate secures just one domain name or URL; however, some common situations are better handled with […]
Read →
For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy is ripe with opportunity, but it’s also rife with pitfalls that can trip up even the savviest business person. This guide reviews the basics of […]
Read →
Phishing scams are a serious problem around the world. The number of attacks – and their level of sophistication – has skyrocketed in recent years. If you have a website and do business online, you are probably at risk. Fortunately, there is an effective way to protect your customers, your company and your brand from […]
Read →
As use of the Internet has grown, the Web has also become more popular with scammers, identity thieves, and other cybercriminals. Given the number of people who experience or have heard about phishing and other Web-based scams, many Internet users don’t feel comfortable sharing their personal details online. Fortunately, there is secure sockets layer (SSL) […]
Read →
Cloud computing is rapidly transforming the IT landscape and the conversation around adopting cloud technology has progressed from “if” to “when”. Although cloud services offer enormous economic benefits, they also pose significant potential risks for enterprises that must safeguard corporate information assets while also complying with industry and government regulations. Download this paper to better […]
Read →