Amazon’s house brands already pulled in almost $450 million sales year

(Source: Chain Store Age) In partnership with CashStar, the department store retailer now offers a personalized gift card e-commerce option. In addition, Belk shoppers can digitally send “physical gifts” directly from the e-commerce site through the CashStar Product eGifting platform. Armed with the technology, Belk’s customers can tailor their gift by …