Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index


SAN FRANCISCO–(BUSINESS WIRE)–AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index. While Facebook took the #1 spot, both Google and Facebook continued to dominate mobile advertising with a significant majority of the non-organic install market. The search and social giants hold the #1 power ranking position in 79% of breakdowns, and 82% of volume rankings across all indices.

For the first time, thanks to AppsFlyer’s unrivaled scale, the Performance Index includes two new granular monetization-driven rankings per region and category. The new rankings rate media sources by their ability to deliver users with the highest likelihood to complete an in-app purchase, and their ability to deliver users who monetize best with ads — vital information for apps in a freemium-driven ecosystem in which apps make money primarily through in-app purchases and in-app ads. With the existing retention, remarketing, and growth indices, the 11th edition provides a complete report card on the mobile media landscape across multiple marketing activities.