Make content king. So your products get the royal treatment.
Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal of helping buyers make the most informed decisions (while forming unbreakable loyalties to you). This definitive guide shows you how to tap the wild success of B2C content marketing in your B2B world. Brought to you by the Modern Marketing experts, Oracle Eloqua.
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Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal […]
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Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a ready resource for the analysis and intelligence that today’s marketers need to know. You’ll find graphs, diagrams, and data across a range of disciplines from email marketing and lead management to social media and events.
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Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a ready resource for the analysis and intelligence that today’s marketers need to know. You’ll find graphs, diagrams, and data across a range of disciplines from email marketing and lead management to social media and […]
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As more businesses embrace the power of social media, related security breaches are also on the rise. Corporate Twitter hackings. Rogue employees taking over the company Facebook account. Top executives releasing confidential info to their personal networks.
These sorts of crises can be catastrophic for your brand. Do you know how to avoid them?
Download this simple, five-step guide now, to help your brand avoid security pitfalls. Ensure that your team takes the right steps to safely unleash the power of social media.
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As more businesses embrace the power of social media, related security breaches are also on the rise. Corporate Twitter hackings. Rogue employees taking over the company Facebook account. Top executives releasing confidential info to their personal networks. These sorts of crises can be catastrophic for your brand. Do you know how to avoid them? Download […]
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This white paper is designed to take your organization through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise.
Gain insight on how to mandate social media use to positively impact all departments:
Integrate social into existing organizational and departmental goals.
Listen to conversations about your brand and learn from your competitors.
Engage to Build Community: Empower your Social Team to contribute to the conversation.
Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole.
Secure your online profiles to avoid publishing errant messages.
Measure your Social ROI: Build the capacity for measurement into every social action
Amplify your outreach and invest in a social future.
Download your copy today. Discover the essential steps involved in turning a business with a social advocate into a mature social enterprise in our comprehensive ‘Organize Your Social Business’ White Paper.
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This white paper is designed to take your organization through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise. Gain insight on how to mandate social media use to positively impact all departments: Integrate […]
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