From Insights to Engagement: Transform Your Customer Relationships with Data
The Engagement Economy has introduced a new paradigm for marketers: you’re competing for an increasingly finite supply of audience attention as your prospects and customers are bombarded with marketing messages across new channels and digital media. The only way forward is laser-focus on personalization in each conversation with your audience. The formula for doing this […]
The State of Engagement: Insights on Engagement from 2,000 Global Consumers Marketers
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. […]
The Clear and Complete Guide to ABM Analytics
Today’s B2B marketers must be able to prove business impact qualitatively, but it’s tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today. Read to discover: • Why […]
United Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for WPP
(Source: Adweek) According to Greg Paull, co-founder and principal of R3, Wunderman was retained for production and CRM work. Paull placed United’s annual media spend in …
Engage to Win Workbook
In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice. You can choose to engage, choose to demonstrate that you understand the values of your customers, and choose […]