Campaigner® Digital Marketing Industry Forecast Survey: The Scoop on How Social, GDPR, Chatbots and Predictive Analytics Will Make Their Mark in 2018

(Source: NB Herard) With new innovations coming to the forefront of marketing this coming year, predictive analytics stand out. As adoption of this disruptive technology grows, it is on track to reach an inflection point in 2018. While only 5 percent of marketers implemented predictive analytics in 2017, 44 percent expect to see more of it in 2018.