Building a Better Next Year: Crafting a Marketing Strategy for 2021

(Source:Law.com)

It’s the refrain we’ve all been singing for the last six months. The year 2020 is a wash—let’s just fast-forward to 2021.

There’s a lot to talk about regarding public health, equity, economics and politics right now, but here are hard facts: no magical thinking is going to speed up the calendar, and no magical thinking is going to automatically make 2021 better.