Amazon, Flipkart, and other e-commerce players could hit $7 billion in Diwali sales this year

(Source:Business Insirder India)

Diwali marks the time when houses across India don a new look. Families indulge in shopping, not only for the family but also for gifts for friends. So, it’s not without reason that India’s retailing industry has its hopes high and expects the festive season to make up for the tepid sales so far this year.

And with people’s preference to stay home due to the rising number of coronavirus cases, e-commerce is going to win big this year.

According to a Redseer report, e-commerce gross merchandising volume could hit $7 billion this year during the festive season, a big jump from $3.8 billion last year. With Amazon’s Great Indian shopping festival and Flipkart’s Big Billion Days sale coming up, the report expects these festive sale events to garner $4 billion in sales.