Analytics & Intelligence
The Holistic Picture
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can
Adobe
Analytics & Intelligence
Nine Common A/B Testing Pitfalls and How to Avoid Them
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient
Analytics & Intelligence
Articulating DAM Return on Investment
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM
Analytics & Intelligence
Experience Design Optimization
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your
Analytics & Intelligence
The Unified Customer Experience Imperative
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization
Analytics & Intelligence
Reinventing the Customer Experience
Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast.
Analytics & Intelligence
Get Real
Delivering tailored offers to every customer is overwhelming. But it doesn’t have to be. With the right tools, you can compile your data into clear customer profiles and
Analytics & Intelligence
10 Goals for a Perfectly Balanced Email Marketer
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to
Analytics & Intelligence
Shifting Campaign Performance into High Gear
ustomers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers
Analytics & Intelligence
Putting Email Marketing in Context
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read