TikTok marketing strategies that can boost your brand

(Source: The Drum) Define your target audience. Ask yourself: who do you hope to reach on TikTok? Before you start creating content, be sure to learn about the demographics and…

Uber elevates Lee Walsh to global head of media

(Source: Marketing Interactive) With over 20 years of media industry experience, Walsh was also regional managing director at content marketing agency NewBase. He also worked with Ogilvy…

AWS executive charts winds of change blowing through the digital marketing world

(Source: SiliconANGLE) … global director and general manager of advertising and marketing technology at Amazon Web Services Inc. “We’re also seeing the explosion of content…

Paravision brings in biometrics veteran Stephen Meltz in Asia Pacific market pursuit

(Source: Biometric Update) An announcement from the computer vision provider indicates that as part of his new assignment, Meltz will lead go-to-market strategy and efforts in Asia…

AMD Details Strategy to Drive Next Phase of Growth Across $300 Billion Market for High-Performance and Adaptive Computing Solutions

(Source: GlobeNewswire) AMD Details Strategy to Drive Next Phase of Growth Across $300 Billion Market for High-Performance and Adaptive Computing Solutions.