Former ExactTarget CMO Tim Kopp Joins Mass Relevance as Advisor

(Source: MarketWatch) … Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into theirmarketing strategy.

LotLinx Bundles Marketing Performance Tracking Platform, ROI BOT For Dealer Clients: Ensures Visibility To Key Performance Metrics of Vendor Solutions

(Source: Broadway World) And, of course, we want them to compare and compare and compare LotLinx with every other marketing strategy that they are using. With ROI-BOT, LotLinx …

Yahoo Unveils News Digest, Digital Magazines But Without Clear Niche

(Source: Small Business Trends) Yahoo CEO Marissa Mayer and other company executives recently unveiled a News Digest feature and new digital magazines. The announcement came during …

Facebook says goodbye to sponsored stories

(Source: Brafton) Marketers who use sponsored stories to keep brand messages in front of Facebook audiences will need come up with a back-up plan fast, because the social …

Buying Twitter Followers: The (Cheap) Price of Friendship

(Source: Search Engine Journal) We all know social media is a hugely valuable element of online marketing when it comes to building a customer base, search engine rankings, and brand …